Iris Izenberg Zak
CASE STUDY — BAR-ILAN EDTECH PRODUCT LAB

From scholarshipto product.

Three international digital learning products, shipped to edX and Campus IL on a commercial release cadence — built by a small team on a GenAI-assisted pipeline.

4.67 / 5
93% satisfaction
+18.8%
Above org average
40%
Faster production chain
2,600+
Learners to date
THE BRIEF
Turn a lecturer into on-screen talent.Turn complex material into storytelling.Build the machine that does both faster.

Deep, Hebrew-first material — lectures, archives, interviews — and a mandate to ship a product that holds users in Tel Aviv, Iran and China, across three platforms, on a date that does not move.

THE APPROACH
01

Narrative architecture

Decode the research into a spine — chapters, arcs and beats a learner can hold, before a single frame is shot.

02

Multi-modal system

One story, three modes: film, audio and interactive units designed together rather than adapted after the fact.

03

GenAI-assisted pipeline

A content-agent system for drafting, versioning and localisation — 40% off the chain, with brand and quality gates kept human.

04

Ship, measure, iterate

Release on a commercial cadence across edX, Campus IL and Moodle; engagement data feeds the next chapter.

SHIPPED

Rabbi Sacks — A Window into Jewish Thought

Narrative curation, interview direction and scripting, multi-platform LMS deployment.

4.70 / 5 · 1,200 learnersOPEN THE COURSE ↗

Jerusalem — A Journey Through Time

On-location filming, interactive learning design, deployment across edX, Campus IL and Moodle.

4.64 / 5 · 1,426 learnersOPEN THE COURSE ↗
IN PRODUCTION

Moses — The Story of a Leader

End-to-end LX design, video production and GenAI-assisted workflow, for Campus IL and edX. In production.

Releasing 2026

Bring me the brief.I'll bring the structure.