Structure first.Then thestory lands.
Creative Director & Content Architect. Two decades of prime-time television, now building narrative-driven digital experiences and AI production pipelines.
Working across prime-time television, academia and digital product taught me that inspiration is the spark, but engineering is what makes it hold. A format is an argument — pacing, structure and restraint are what carry it.
I bring that to digital products: content architecture, user journeys and the formats that live inside them — designed so the person on the other side actually gets there. Alongside it I build the production systems, AI-assisted included, that let a small team ship at scale without losing craft.
Creative & Content Operations Director
Digital Content Innovation Unit — EdTech Product Lab, Bar-Ilan University
EdTech product · Global scale · Scalable content products
End-to-end product and visual leadership. Strategic design and production of international digital learning products shipped to edX and Campus IL on a commercial release cadence.
Complex content decoding. Translating abstract research and data into cohesive visual narratives and universal leadership paradigms for global users.
Multi-modal system design. Full ownership of the user journey and content strategy across three platforms — video, audio and interactive interfaces as one narrative system.
AI agent architecture. Engineered a scalable content agent system that accelerated the creative production chain by 40% while holding brand integrity.
Data-driven impact. 93% satisfaction (4.67/5), with strong engagement KPIs across interactive product models.
Narrative curation, interview direction and scripting, multi-platform LMS deployment. 4.70 / 5 across 1,200 learners.
On-location filming, interactive learning design, deployment across edX, Campus IL and Moodle. 4.64 / 5 across 1,426 learners.
End-to-end LX design, video production and GenAI-assisted workflow, for Campus IL and edX.
Content & Creative Operations Director
Keshet · Reshet · Docu · Independent projects
Prime-time direction · High-stakes operations · Narrative strategy
Prime-time creative leadership. High-stakes projects for national broadcasters, leading multi-disciplinary teams of up to 30 — research through advanced post.
End-to-end creative ownership. Concept ideation to broadcast master; creative lead on award-nominated productions.
Narrative strategy and visual systems. Scripts and visual narratives that turn sensitive, complex subject matter into content for broad audiences.
Stakeholder and brand management. Partnering with senior industry leaders and talent on series launches, with PR and marketing aligned across channels.
Content operations. Built and optimised content systems and research departments under commercial broadcast pressure.