Iris Izenberg Zak
Creative Director & Content Architect
Creative director and content architect with cross-sector creative leadership experience — from prime-time television production to digital innovation in academia. Specializing in cracking complex briefs, LX architecture and translating them into intuitive multi-modal experiences — defined by distinctive storytelling, purpose-driven strategic clarity, emotional impact and a precise visual language.
For me, the link between human craft and AI capability is the engine that turns content into human experiences that last. I have built GenAI-based workflows integrating frontier technology — accelerating delivery by 40% alongside an 18.8%+ jump in engagement and retention metrics above the organizational average, with no compromise on quality or brand identity.
- Narrative and user experience (UX) architecture: planning and managing holistic content products in multi-channel environments; narrative cracking of complex data and its translation into interactive, video and audio units.
- Led the strategic planning and production of international digital learning products launched on edX and Campus IL at a commercial release cadence.
- GenAI Ops and infrastructure at scale: designed and deployed a content-agent architecture that streamlined the production chain by 40%, with rigorous preservation of creative quality and brand integrity.
- Impact and engagement engineering: interactive models and active learning maps that produced 93% satisfaction (4.67/5) — 18.8% above the organizational average. Case study ↗
- End-to-end creative production: full ownership of the value chain — from scriptwriting, visual storytelling and directing through to post-production management for global audiences.
- Stakeholder management: working with senior management and subject matter experts (SMEs) to realize a precise product vision, under budget and schedule constraints.
- Managing and leading multidisciplinary teams: complex prime-time projects with teams of up to 30 professionals — research, production and post.
- Talent and KOL management: direct interface with key industry figures, senior talent and opinion leaders.
- Directing and content editing: narrative development, scriptwriting, directing and edit supervision of high-profile content, including "Avudim" — Israeli Television Academy Award nominee.
- Full responsibility for final deliverables: from concept and format through master delivery to broadcasters.
- Content and production operations: building and running content systems, research, production and post-production teams.
Avudim (Lost) · Osot Heshbon (The Accountable) · Out of Silence · 14 Weeks · Tarhish. Avudim — Israeli Television Academy Award nominee.
Hebrew — native. English — fluent, professional working proficiency.