Iris Izenberg Zak
Creative Director & AI Content Strategist
Cross-sector creative director and content architect, with a career spanning prime-time television production, digital innovation and content product development. Specialises in decoding complex knowledge and turning it into interactive learning experiences and content products that hold attention and change behaviour.
My entire creative and strategy operation is AI-native - from building intelligent agents, through vibe coding and workflow automation (Claude Code/Design), to end-to-end generative production - at scale and without compromising brand quality or identity.
A creative director who thinks like an editor, builds like a content architect, and ships like a creative technologist. Full ownership and high agency, fast-moving workflows, and building the tools that solve the problem - that is my default.
- Agentic LX architecture: built a specialised AI agent framework that turns complex academic and professional source material, from exact sciences to the humanities, into structured multi-modal learning modules.
- Interactive AI prototype and MCP integrations: designed and built a prototype for real-time analysis and mapping of user content, on Model Context Protocol integrations and advanced workflow automation.
- GenAI ops and scalable infrastructure: designed and deployed a content-agent architecture that cut 40% off the production chain while holding creative quality and brand integrity.
- Engagement engineering: interactive models and active learning maps delivering 93% satisfaction (4.67/5) - 18.8% above the organisational average. Case study ↗
- Product and narrative leadership: led the strategic design and production of international learning products shipped to edX and Campus IL on a commercial release cadence - narrative and UX architecture, decoding complex data into interactive, video and audio units.
- Creative Direction & Visual Leadership: guided design teams (Figma ecosystem) to shape the visual identity for learning products; developed concepts, scripts and visual identities for key campaigns - including the teaching survey - driving measurable lifts in engagement.
- Stakeholder management: work directly with senior leadership and SMEs to realise a precise product vision under demanding budget and schedule constraints.
- Directed complex prime-time productions for national broadcasters, leading multi-disciplinary teams of up to 30 across research, production and post.
- Directing and content editing: narrative development, scriptwriting, direction and edit supervision on high-profile content, with full E2E accountability from concept and format to the broadcast master.
- Talent and KOL management: direct interface with key industry figures, senior talent and leading opinion makers.
- Selected filmography: Avudim (Lost) - Israeli Television Academy Award nominee · Osot Heshbon (The Accountable) · Out of Silence · 14 Weeks · Tarhish.
Hebrew - native. English - fluent, professional working proficiency.